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What is "Spam Likely", and how do I fix it?

What “Spam Likely” Means

When a phone call displays “Spam Likely” or “Spam Risk,” it means that your phone number has been flagged by a carrier or call analytics provider (such as AT&T, Verizon, or T-Mobile) as potentially unwanted or suspicious.

This flag is based on calling behavior, not who you are. It can happen even to legitimate businesses when call patterns resemble automated or high-volume activity.

Common Causes

Category Description Example
High Call Volume Too many short or unanswered calls in a short period 100+ dials/hour
Low Answer Rate Few answered calls compared to attempts Most calls go to voicemail
New Number Activity Freshly activated number calling many new recipients Brand-new business line
Unverified Caller ID Missing or mismatched caller ID record No name displayed on calls
Consumer Reports People manually marking calls as spam Reported via carrier apps
Automated Patterns Rapid or robotic calling behavior 1-ring hangups, predictive dialing

Best Practices to Avoid “Spam Likely”

  1. Text Before You Call
    Send a short message to set context:

    “Hey, this is John. I’m about to give you a quick call.”
    This humanizes the outreach and reduces the chance of being flagged.

  2. Call Yourself
    Treat your line like a real number. Make and receive test calls regularly.
    This builds normal call activity and helps maintain reputation.

  3. Reputation Refresh Trick
    Calling your own number back and forth a few times can sometimes help remove a “Spam Likely” label by signaling normal use to carrier systems.

  4. Keep Call Volume Reasonable

    • Stay under 100 outbound calls per day per number.

    • Space calls throughout the day instead of making many in a short period.

  5. Maintain a Healthy Answer Rate
    Don't repeatedly call contacts who haven't picked up.

  6. Use a Verified Caller ID
    Make sure your business name and phone number are properly registered and consistent across all platforms.

  7. Leave Voicemails With Context
    A brief, personalized voicemail (“Hi, this is [name] from [Company], calling to follow up on your request…”) builds trust and reduces complaints.

  8. Avoid Robotic or Predictive Dialers
    Always use manual or semi-automated calling—rapid, unattended dialing triggers spam detection.

If Your Number Shows as “Spam Likely”

Contact your success manager and include:

    • Linq Blue Number

    • The number you were trying to reach
    • Any screenshots or call logs