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Partner Portal: Sub-Accounts

🧩 What Are Sub-Accounts?

Sub-accounts are how you organize phone lines inside the Reseller Partner Portal.

You can think of them as folders for your lines:

  • Group lines by client, location, department, or campaign

  • Separate billing and analytics by sub-account

  • Make it easy to see which lines belong to which customer or use case

Every active line either:

  • Lives inside a specific sub-account, or

  • Lives in the Available Pool (unassigned lines that are ready to be assigned)


🎯 When to Use Sub-Accounts

Sub-accounts are helpful when you:

  • Manage multiple clients or brands

  • Run multiple campaigns with different teams

  • Need per-client billing summaries

  • Want to compare performance across groups of lines

Common examples:

  • Client ABC – Sales Team

  • Client XYZ – Inbound Only

  • Internal – Testing


📂 How to View Sub-Accounts

  1. Log into the Reseller Partner Portal.

  2. Go to the Sub-accounts section (or the area listing all sub-accounts).

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  3. You’ll see:

    • A list of all sub-accounts

    • Line counts per sub-account

    • An “Available” or “Available for Assignment” sub-account for unassigned lines

From here you can drill into:

  • Which lines belong where

  • How many lines are unassigned

  • Which sub-accounts are driving usage and cost


➕ How to Create a New Sub-Account

Use a new sub-account when you’re onboarding a new client, creating a new major campaign, or separating usage for billing/analytics.

  1. Open the Sub-accounts section.

    Screenshot 2025-12-18 at 7.20.05 AM
  2. Click Create sub-account (or similar “New” / “Add” action).

    Screenshot 2025-12-18 at 7.03.13 AM
  3. Enter:

    • Sub-account Name (recommended: Client – Use Case, e.g. Client ABC – Sales Campaign)

    • Any required contact or internal reference details

      Screenshot 2025-12-18 at 7.20.30 AM
  4. Create Sub-Account.

Once created, you can start assigning lines into it.


🔁 Assigning & Moving Lines Between Sub-Accounts

You can assign lines when:

  • You’ve just requested new lines

  • You’re reorganizing existing clients or teams

  • You’re moving lines from the Available Pool into an active sub-account

Assign lines to a sub-account

  1. Go to Sub-accounts or Lines (depending on where line actions live in your UI).

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  2. Find the line(s) you want to assign:

    • Newly provisioned lines

    • Lines currently in Available

  3. Use the Add new line option.

  4. Fill out all information

  5. Confirm.

Once assigned:

  • The line now counts toward that sub-account’s billing and analytics

  • It will appear under that sub-account in invoices and reports

Move lines between sub-accounts

  1. Locate the line in its current sub-account.

  2. Choose Move / Change sub-account.

  3. Select the new sub-account.

  4. Confirm the change.

This is helpful when:

  • A client restructures their teams

  • You re-purpose a line for a different campaign

  • You need cleaner separation across accounts


📱 The “Available Pool” (Unassigned Lines)

The Available Pool is a system-generated sub-account for unassigned lines.

Screenshot 2025-12-18 at 7.34.12 AM

What it does:

  • Holds any lines that don’t yet belong to a specific sub-account

  • Appears as “Available” or “Available for Assignment” in sub-account lists

  • Shows up in billing summaries so you can see charges for unassigned lines

Typical flow:

  • You request new lines → they appear under Available

  • You then assign them to the correct sub-account(s) when ready


💸 How Sub-Accounts Affect Billing

Sub-accounts are deeply tied into billing:

  • Billing Summary

    • Charges are grouped by sub-account so you can see who is driving which costs

    • Unassigned lines appear under Available

  • Invoice Details

    • Each invoice breaks out:

      • Sub-account name

      • Line quantity per sub-account

      • Total cost per sub-account

      • Any discounts, prorations, or credits applied

This makes it easier to:

  • Recharge clients

  • Explain invoices

  • Audit changes when lines move between sub-accounts


🧮 How Sub-Accounts Affect Analytics

Each sub-account can have its own analytics story:

  • Total messages sent/received

  • Response rate

  • New and responded conversations

  • Volume limit usage

This lets you:

  • Compare performance across clients or teams

  • Spot underperforming or over-pressured groups

  • Decide where to add/remove lines or adjust messaging strategy


🗃️ Merging Sub-Accounts (Request-Based)

Merging sub-accounts is a high-impact operation and is typically done by request/approval, not as a casual click.

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What happens in a merge:

  • All lines move into a target sub-account

  • Analytics roll up into that target sub-account

  • Billing for future cycles is associated with the merged sub-account

Important considerations:

  • Merges cannot be undone – review carefully before requesting

  • There may be a short processing timeline based on line count and complexity

Typical reasons to merge:

  • Consolidating multiple sub-accounts for the same client

  • Cleaning up legacy structures after an internal re-org

If your portal doesn’t allow self-service merging, you’d request this via your Partner Success Manager.


🗑️ Deleting Sub-Accounts (Request-Based)

Deleting a sub-account is also a controlled action.

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Key behaviors:

  • There is typically a retention period before permanent deletion.

  • Any lines must be:

    • Moved to another sub-account, or

    • Explicitly disconnected/cancelled based on your agreement and process

Typical reasons to delete:

  • Client offboarding

  • Campaign completed and lines fully shut down

  • Cleanup of unused/empty sub-accounts

Always confirm:

  • All billing implications are understood

  • No active lines or traffic should remain in that sub-account


✅ Best Practices for Sub-Accounts

  • Use clear, descriptive names:

    • Client Name – Team or Client Name – Use Case

  • Keep billing and analytics aligned:

    • Don’t mix multiple unrelated clients in one sub-account

  • Assign new lines out of the Available Pool promptly

  • Review sub-account usage regularly:

    • Remove old/unused sub-accounts

    • Merge only when it reduces confusion

  • Before requesting a merge or delete:

    • Double-check line assignments and any contractual obligations