HubSpot: Wait for Reply

How to Set Up a “Wait for Reply” Workflow in HubSpot (Using Linq SMS)

You can automatically pause a workflow in HubSpot until a contact replies to your Linq SMS message. This allows you to create smarter follow-up paths—one for contacts who reply and another for those who don’t.

This guide walks you through setting up a Send SMS → Wait for Reply → Branch workflow step-by-step.

✅ What You’ll Need

Before you begin:

• Your HubSpot account must be connected to Linq

• You must be able to use Send SMS (Linq) in workflows

• Your contacts should have a valid phone number stored in a phone property

🛠 How to Build a Wait for Reply action in your workflow

1. Open Workflows

1. In HubSpot, go to Automation → Workflows

   

2. Create a new workflow or open an existing one

   

2. Add a “Send SMS (Linq)” Action

1. Click + in the workflow editor

   

2. Select Send SMS (Linq)

   
   
   

3. Compose your message

   • Tip: End with a question to increase reply rates

4. Click Save

3. Add a “Wait for Reply (Linq)” Action

1. Click + directly after your SMS step

2. Select Wait for Reply (Linq)

   

3. Configure the settings:

   • Contact phone property: Choose the phone number field used for sending SMS

     

   • Wait time: Enter how long HubSpot should wait for a reply (e.g. 60 = 60 minutes)

     

4. Click Save

4. Add a Branch (Reply vs No Reply)

1. Click + under the Wait for Reply step

2. Choose If/then branch

3. Set the condition to check Reply Status from the Wait for Reply action

   • Branch 1: Reply Received → Contact replied within the wait window

   • Branch 2: Timeout → Contact did not reply in time

5. Add Workflow Actions After Each Branch

If the Contact Replied

You can add follow-ups such as:

• Confirmation SMS

• Assigning a task

• Advancing lifecycle or pipeline stage

• Enrolling them into another workflow

If the Contact Did Not Reply

Common actions include:

• Sending a reminder message

• Updating a status property

• Ending the workflow

• Moving to a re-engagement sequence

6. Review and Activate

Before turning on the workflow:

• Double-check the phone property

• Confirm the wait time

• Ensure both branches have the correct next steps

Then click Turn On.